Allen County Recorder John McGauley’s Secret Sauce: Customer Service
Allen County Recorder’s Office decreases work request wait times from 69 days to 3 days
Allen County Recorder John McGauley addresses the Conservative Breakfast Club in Fort Wayne on Monday 1/19/09. (c) 2009 Veritas Rex
By Christopher Mann
The office of recorder can be known as the place where a political career sunsets, but for Allen County Recorder John McGauley it seemed like an ideal place to start. Monday morning, McGauley explained to the Conservative Breakfast Club in Fort Wayne how he has spent the past two years changing the recorder’s office from the inside out, reflecting his 2006 campaign platform on improving government efficiency.
Almost fifteen years after the advent of the internet, according to McGauley, scarcely any of Indiana’s 92 county recorders have built a customer-focused website that does little more than serve as an electronic billboard with contact information and the Recorder’s smiling mug shot.
McGauley changed all that in 2007 with a new website that allows customers to submit work requests online, despite local critics who doubted its feasibility and cost effectiveness. A year later, however, the efficiency maverick cited some pretty impressive metrics: Prior to online service, the Recorder’s office required an average of 67 days to process a work request. Now the web-based office averages 3 days and many times they can offer same-day turn around.
County Recorder 2.0 and “e-recording”
Every Indiana county has the office of Recorder, charged with the responsibility to maintain public documents, mostly pertaining to property management. The County Recorder is the hub for transactions involving real estate, mining, personal property, mortgages, liens, leases, subdivision plats, military discharges, and personal bonds; historically that has meant a physical trip to the recorder’s office to file and/or access papers.
The ability to stop visiting the Recorder’s office and just submit paper work over the internet caught some customers off guard, prompting a mix of shock, awe and even outright disbelief. When the office implemented the internet-based system last year, McGauley said customers would sometimes call back irritated over what they thought was too quick of a turn around, fearing that the Recorder’s office lazily rubber-stamped work, which might not pass legal muster, ensuring headaches down the road. McGauley has had to sometimes personally assure customers that their applications had indeed been processed both faster and more accurately thanks to “e-recording.”
Secret Semantic Sauce: “Customer”
One secret to McGauley’s success might be found in his semantics, especially referencing his office’s users as “customers.” While they’re not technically customers (at least in the classic free market sense of the word, in which a prospective buyer has a real choice between vendors A and B) the use of the word reveals something about this former journalist who watched how local government did and didn’t get its business done.
McGauley concedes that while government is not a business, it can be helpful to try to think like a business by always looking for opportunities to economize and streamline.
Let the record show…
Now two years into the process, the Allen County Recorder’s office has posted all deed information dating back to 1970, and McGauley wants to post all of the county’s archives dating back to 1841. McGauley confirmed at the Conservative Breakfast Club that he will run for reelection in 2010, hoping that the residents of Allen County will hire him to post more real estate and neighborhood covenant documentation online for public access as well as innovate new efficiencies.
But one wonders if he’ll have the time for another campaign. McGauley says his innovation has piqued the interest of government streamlining advocates around the region, and he is booked through this May for speaking engagements, including an invitation to address the Illinois Association of County Clerks and Recorders.
Elected officials who can demonstrate doing more with less over the next couple years of lean economic conditions seem best poised for future races. Let the Record show that this north eastern Indiana innovator’s star is rising.
Christopher Mann is a publicist in Fort Wayne, Indiana.

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